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HAFSA CAN COOK

HAFSA CAN COOK

The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

THE GOAL

The primary goal was to maximize conversions and consolidate the operations of their four other divisional websites into a single intuitive brand experience.

This would enable Cleveland Brothers to enhance their overall marketing strategies by providing better product promotion and streamlined integration with existing Caterpillar technology offerings. We were ready for the challenge and had our team of interactive experts rethink the entire approach to structure, interface and core technologies used on their site in the past.

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2. THE GOAL

The primary goal was to maximize conversions and consolidate the operations of their four other divisional websites into a single intuitive brand experience.

This would enable Cleveland Brothers to enhance their overall marketing strategies by providing better product promotion and streamlined integration with existing Caterpillar technology offerings. We were ready for the challenge and had our team of interactive experts rethink the entire approach to structure, interface and core technologies used on their site in the past.

chart

3. THE GOAL

The primary goal was to maximize conversions and consolidate the operations of their four other divisional websites into a single intuitive brand experience.

This would enable Cleveland Brothers to enhance their overall marketing strategies by providing better product promotion and streamlined integration with existing Caterpillar technology offerings. We were ready for the challenge and had our team of interactive experts rethink the entire approach to structure, interface and core technologies used on their site in the past.

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0.01
CTR
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56
Less CPA
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129
Page View
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370
ROI

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CHIPPY MANAGER SAY:

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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